Affiliate Software

Affiliate Software

howtodetails 26 Min Read

Onboarding, contracting, reporting, activity tracking, and payments to affiliates in your program are all automated with affiliate software. Affiliate marketing and monitoring software make starting, administering, and scaling your own affiliate program much easier and more efficient. An affiliate is a person or a company who promotes one or more products or services while also assisting the brand in reaching out to new clients. Affiliate marketing refers to the employment of third-party affiliates to increase market share and revenue. Affiliate marketing is a sort of channel marketing in which affiliates are compensated for the sale of products and services. Affiliate marketing is one of the Performance Marketing strategies since the commission is usually paid only after a sale is made.

So, here are some of our top picks for Affiliate Software’s are:

Offer18, an affiliate marketing network, has grown rapidly in a short period of time and currently ranks among the top affiliate marketing platforms in the globe. 

Offer18, which is trusted by a large number of Affiliates/Advertisers/Agencies/Adnetworks and will be connected by many more in the days ahead, is always emphasizing the usefulness of providing clients with the greatest affiliate marketing tool. 

Offer18 is a campaign performance tracking application that allows you to keep track of your online offers and campaigns. Offer18 is a campaign performance tracking application that allows you to keep track of your online offers and campaigns.

 Offer18 is offered in three different pricing schemes, as shown below. There’s also a 30-day free trial. $49/monthly on a unit basis Basic Conversion: $149 per month Conversion Enterprise costs $349 per month.

You can opt for the free trial and also, enjoy the free version of the software.

Affise is an Affiliate Marketing Platform that helps brands, advertisers, and agencies automate and scale their affiliate relationships across all performance marketing channels, including traditional affiliates, influencers, networks, and agencies. Affise’s clients can make affiliate marketing channels manageable and earnings predictable thanks to the combination of technology and long-standing knowledge.

For the benefit of agencies and networks: $499 per month on a sliding scale For those who are open to more, there is a quick approach to multiply ROI. Let’s talk about custom. Take your company to the next level with these tips. Advertisers and brands: $900 per month (basic).

You can opt for the free trial and also, enjoy the free version of the software.

Tapfiliate is a cloud-based affiliate marketing tool for creating, tracking, and optimising your own affiliate and influencer marketing initiatives. Tapfiliate is a turnkey solution that works with more than 30 platforms, including Zapier, Shopify, WooCommerce, Squarespace, Stripe, and others. Tapfiliate’s affiliate software lets you personalize your affiliate pages, referral links, and emails, and it supports many languages and currencies, allowing you to operate a global campaign with ease.

You can cancel your monthly membership at any time. Free trial for 14 days. Plans for pricing: Essential: $89 per month; Pro: $149 per month There is a business plan accessible.

You can opt for the free trial but no free version of the software is available.

Kartra, the all-in-one company management tool, controls and records affiliate sales so you can rapidly and easily grow an army of salespeople without the worry or number crunching. Kartra has an affiliate management system that uses questionnaires to assess affiliate applications, customizes compensation schemes, generates affiliate links, and even pays your affiliates automatically based on the parameters you select.

Kartra is offered in four different pricing options: Silver: $199/month Starter: $99/month Starter: $99/month Starter: $99/month Starter: $99/ $299/month for gold Platinum tier: $499 per month.

You cannot opt for the free trial and also, no free version of the software is available.

Income Access is a digital marketing firm that uses proprietary software. We specialize in affiliate marketing and other forms of digital marketing, as well as offering powerful affiliate software. Income Access has collaborated with almost 300 different affiliate programs since 2002. PokerStars, Jackpot Joy, William Hill, Pennsylvania Lottery, Caesars Interactive, TwinSpires, Gain Capital, and Fanduel are just a few of the global companies they deal with in the iGaming, lottery, and FX industries.

This application comes with a free trial but no free version of the software is available in the market.

Post Affiliate Pro is affiliate management software that takes care of all aspects of your affiliate program. It’s easy to use, quick to set up, and infinitely expandable and adaptable. You’ll have accessibility to the Merchant dashboard, and your affiliates will have accessibility to the Affiliate panel, where they can manage their promotion materials and check their data. Post Affiliate Pro will automate your complete affiliate program.

There are no contracts. You can pay as you go. Free trial for 14 days. Plans for monthly payments (subscriptions): PRO is $97 per month, Ultimate is $197 per month, and Network is $477 per month. Licences that can be downloaded (one-time-fee) Network – $24900 Starter – $4900 Elite – $12900.

PayKickstart is a subscription-based billing and affiliate management tool that leads the industry. Best-in-class checkout tools, customer retention tools to reduce churn, conversion tools to increase revenue, and automation tools to cut costs. Integrate seamlessly with third-party solutions to improve customer communication and efficiency.

Starter plan: $99 per month $199/month for growth $399 per month on a sliding scale

There is a free trial available.

Automated welcome emails, affiliate dashboards, and speedy delivery of affiliate commissions are all features of affiliate software.

Free trial for 30 days (requires a credit card). Starter plan: $49 per month. Biz Builder costs $59 per month. Accelerator costs $79 per month.

Are you looking for a dependable affiliate marketing solution for your WordPress site? AffiliateWP is simple to use and interacts with your website’s WordPress eCommerce, form, and membership plugins. Start promoting your products through affiliates to increase your sales. AffiliateWP is a WordPress plugin that properly tracks referrals, assists you in managing your affiliates, and scales with you. It’s jam-packed with features and comes with add-ons for even more versatility. AffiliateWP is eager to assist you in expanding your business!

AffiliateWP cost begins at $149 per year and increases as the amount of features increases. The Personal, Plus, Professional, and Custom plans all have more features. Personal – $149 for a year $199/year for the Plus plan. Professional membership is $299 per year.

There isn’t a free version of the app accessible. Furthermore, there is no free trial offered.

PartnerStack is a full-stack partner solution for B2B SaaS enterprises in the mid-market. From a single platform, you can fully serve your affiliate, referral, and reseller channel needs. By automating partner onboarding, attribution, engagement, payouts, and compliance, you can focus on partner success and scale instead of admin work. Join the world’s only global B2B partner network, which currently supports over half a million partnerships and counting. Medium-sized firms will benefit the most.

The app does not have a free version available. Furthermore, there is no option for a free trial.

Affiliate Software Buyer’s Guide

What is Affiliate Marketing?

Channel marketing includes affiliate marketing. The merchant/producer/brand collaborates with an Affiliate (person or business) who promotes one or more products and assists the brand in reaching out to new clients. If consumers buy the product, the affiliate receives a commission.

Affiliate marketing is a type of advertising in which a firm pays third-party publishers for driving visitors to its website and creating leads for its products and services. However, the great majority of affiliate marketing focuses on the product or service’s actual sale.

Affiliate marketing is one of the Performance Marketing strategies since the commission is usually paid only after a sale is made.

Affiliate programs are sometimes known as revenue-sharing or associate programs.

While the earnings from an Affiliate program may not be significant, affiliate marketing is popular since it is cost-effective and low-risk.

Following Amazon’s development of an affiliate marketing programme in which websites who place links to the Amazon page for a reviewed or discussed product receive advertising income after a sale, affiliate marketing has grown in popularity in the internet era.

Affiliate marketing’s main purpose is to increase sales, which is a major boon for both the merchant and the affiliate.

What is Affiliate Marketing Software?

Affiliate marketing software works by directing traffic to your website from your affiliates via material such as blog posts and videos, but you only pay those affiliates if the clickthrough traffic converts into a sale Advertising Agency Software


In a B2B scenario, this can be extremely profitable. To make the leap into affiliate marketing, you’ll need some assistance with campaign creation and management. Affiliate marketing tools can help with this.

A comprehensive solution for managing affiliate programmes is affiliate software. Most affiliate software solutions make onboarding, link tracking, referral management, and commission processing more easier.

Keep track of affiliate referrals, endorsements, and recommendations using affiliate software solutions. Tracking can include things like customer IP detection, browser detection, and affiliate referral data. Affiliate tracking software also gathers data that helps retailers and affiliates improve visitor traffic.

 Affiliate tracking software also collects information that aids retailers and affiliates in optimizing visitor traffic. It’s critical since every business wants to attract repeat consumers rather than one-time buyers. That’s why retailers keep a close eye on the types of traffic that affiliates bring to their sites. This type of study can include determining whether this is the target population they want to reach or determining the likelihood of a customer is a recurring revenue stream.

Link tracking can also be done with trustworthy affiliate software, which offers features like numerous link designs and the ability to change tracking codes. Affiliate software also allows affiliates to be paid based on a range of factors, such as click-through performance, sales results, the number of contacts generated, or (less commonly) confirmation of page views or impressions of advertising content (banners, links, etc.).

Affiliate software is typically used by businesses after the services supplied by affiliate platforms or affiliate networks fail to meet their needs.

Key Features

  • Maintaining AFFILIATE CAMPAIGN: Managing affiliate campaigns entails creating, managing, and tracking campaigns, as well as establishing adaptable commission programs for different campaigns.
  • ANALYTICS AND REPORTING: Analyze statistical data in real-time to analyze the response and campaign efficiency, and make adjustments as needed to maximize profitability.
  • AFFILIATE PROGRAM CUSTOMIZATION: Make each affiliate marketing program stand out for your affiliates by customizing landing pages, sign-up forms, logos, templates, and more.

TOOLS FOR AFFILIATE PROMOTION: Choose from a variety of customizable tools, such as affiliate links and landing pages, to promote your programs.

Benefits of using Affiliate Software

  • REDUCES PAYABLES WORKLOAD: Affiliate software allows for mass payouts and accounts payable to suppliers, partners, affiliates, and publishers to be customized.
  • CAMPAIGN MANAGEMENT: Affiliate software keeps track of, manages, and makes campaigns accessible from a single, centralized location.
  • OFFERS CUSTOMIZED REPORTING AND ANALYTICS: Affiliate software allows you to personalise reporting and analytics in order to make better judgments about your referral program’s return on investment.
  • PROVIDES PROMOTIONAL TOOLS: Affiliate software includes promotional tools like banners, links, and media that may be shared and used to increase engagement.

Affiliates are used by B2B enterprises as well as consumer brands. As long as your brand and affiliates are in sync, B2B affiliate marketing can help you generate more leads.

Affiliate marketing gives brands confidence in their ROI because payments are made only once a certain deliverable is met. While marketing budgets may alter or be cut, the budget cap for Affiliate Marketing is rarely used due to the predictability of the outcome.

In addition to the income and traffic benefits, brands gain free brand exposure and targeted clicks, as well as greater brand loyalty and retention.

It’s the only new client acquisition plan or marketing opportunity available today!

The best-performing affiliate programs are typically those that have a strong presence across many marketing channels, as well as an engaged audience and a high discussion rate.

One of the components of a successful Affiliate Marketing channel is Affiliate Networks and Third-Party Tracking Platforms. They provide a single-window platform for information, tools, and measurement, which adds to their own benefit — ease of use.

Another component that can make working with affiliates easier is agencies (also known as OPM) that can help manage affiliates. This is especially true when brand teams have limited bandwidth, experience, or current affiliate relationships. Agencies can assist in filling these gaps and achieving considerably more rapid results.

Affiliate Marketing Software Helps Businesses Solve Issues

Affiliate Marketing Software covers a wide range of topics.

  • Affiliate Tracking
  • Commission Management; Multi-tier commissions
  • Multi-Level Marketing (MLM) is a type of multi-
  • Detection of fraud
  • Management of banners
  • Management of tax compliance
  • Transfer of funds from the brand to the affiliate, service provider, and so on, according to social media promotion analytics.
  • Observation (such as traffic tracking, leads, conversions)

What types of businesses utilize Affiliate Marketing Software?

Affiliate marketing is used in almost every industry, from online gaming to property management.

Affiliate marketing is ideal for SaaS businesses for a variety of reasons, including the fact that affiliates prefer recurring commissions and B2B deals.

 More than 80% of brands used affiliate programs, according to a Forrester Consulting survey on affiliate marketing trends.

What Should You Look for in Affiliate Marketing Software?

You must consider the following factors when looking for Affiliate Marketing Software.

  • Whether the management is done in-house or through a third-party firm.
  • Whether you want the full power of an Affiliate Marketing Platform or software that gives you more control, you’ve come to the right place. (In addition, the former is the more expensive of the two.)
  • Customize affiliate selection, recruiting, and registration, as well as access control.
  • Portal for sharing information.
  • Security and fraud detection entails not just detecting questionable activities but also taking action.
  • Requirements for compliance (with rules such as GDPR).
  • Simultaneous campaigns with distinct goals/segments, etc. are required.
  • Affiliates recruit other affiliates in multi-tier marketing.
  • Support for several currencies.

You should also look for any integrations with other systems you use, such as CRM and various forms of Performance Marketing solutions. MailChimp, Paypal, and Stripe are examples of conventional connectors.

Because creatives are one of the most important aspects of affiliate marketing, the platform must make it easy to upload, amend, and manage all of the necessary creatives.

It’s critical to consider whether the affiliate marketing software you’re considering has any vertical, geo, or another type of concentration that would make it fitter for your needs.

Finally, consider whether the AI benefits in the program you’ve chosen deliver a good return on investment.

The Challenges of Implementing Affiliate Marketing Software

Given the importance of mobile today, affiliate managers must ensure that their mobile site tracks through their affiliate network.

It’s not easy to get the most out of the data in the Affiliate program and with the Affiliates. In order to optimize an ongoing campaign, businesses and advertisers must exchange anonymous data with their marketing partners. Data is also used by brands to better evaluate conversion costs, channel and partner category performance and efficiency, as well as profitability across promotions and goods.

Tuning the attribution model is a difficult task, especially if you have more than one sort of marketing or affiliate program. Along with click fraud, brand integrity, and other issues, the attribution speed bump is one of the most difficult to overcome.

It’s also not easy to strike the correct balance between the publishers.

When sales and marketing channels operate in silos, affiliate marketing can’t give the full benefits.

Top-paying affiliates may want a certain quantity of monthly traffic or are picky about the content on your site.

While having your own affiliate program provides advantages such as lower expenses (since you aren’t paying a network), a one-on-one relationship with affiliates, and complete control over the program, it is a very resource-intensive and skill-demanding task that you may not be able to undertake. If you opt to work with an affiliate network, your fees will increase by 30% of the commissions given to the affiliates.

While the software addresses some of the issues, others are due to the organization’s structure, competence, and other factors.


  • How Does Affiliate Marketing Work?

With new alliances and technologies in the marketing mix, affiliate marketing has recently grown in popularity. Most affiliates used to run their businesses through a website. Vloggers, podcasts, and mobile apps are now popular ways to generate visitors. Mobile apps, for example, can recommend other products to app users and earn a fee on those sales. As a result, using Affiliate marketing, the producer can reach the client through the channel that the customer prefers.

Affiliate Marketing, as viewed through the perspective of Performance Marketing, is a hybrid of paid advertising and brand marketing that only pays out if the agreed-upon results are achieved. Affiliate marketing has been around for more than two decades and is growing in popularity like never before, demonstrating its resilience and flexibility.

When compared to B2C affiliate marketing, finding the right media partners that attract enough business customers to justify investment is more difficult. To overcome this problem, you’ll need to put in some effort.

Adding some micro-influencers to your affiliate program will help because most of them will have a fairly cohesive audience, and you’ll be able to work with them without needing to pay them beforehand.

In Affiliate Marketing, as in any contract, there is the potential for legal disputes that must be avoided by both the brand and the affiliate. Should the affiliate, for example, engage in copyright infringement, the brand may be dragged into the situation. A good solid contract is essential for long-term Affiliate Marketing success.

  • Why do you need affiliate software?

Data consolidation in user interfaces that provide unique dashboards for affiliates and merchants distinguishes affiliate marketing software from affiliate platforms. Activity tracking is enabled via a visual representation of the data, which displays transaction value, transaction rates, traffic sources and destinations, user demographic data, and payment balances.

Affiliate software can also construct a comparison report of multiple campaigns, affiliates, and banners depending on the data presented in user interfaces.

Whilst affiliate marketing may connect individuals who support like interests together, its primary objective is to give merchants and affiliates a monetary benefit. As a result, affiliate software is essential to prevent fraud and ensure the safety and privacy of all parties involved.

Effective affiliate software also enhances other elements of merchant-affiliate interaction, such as the distribution of promotional materials. Merchants can upload resources to the affiliate program that they want affiliates to use in their promotional efforts.

As you can see, affiliate software makes a lot of things easier when it comes to managing affiliate programmes. Affiliate software is usually required for any business that works with more than ten affiliate marketers.

What is affiliate software?
Affiliate software is a platform that allows businesses to manage their affiliate programs. It provides tools and features that help businesses create, manage, and track their affiliate partnerships and commissions.

What are the benefits of using affiliate software?
Using affiliate software can help businesses to scale their marketing efforts, drive more sales and revenue, and increase their online presence. It also provides businesses with the ability to track and monitor the performance of their affiliates and manage their commission payments.

What features should I look for in affiliate software?
When selecting affiliate software, you should look for features such as advanced tracking and reporting capabilities, commission management tools, customizable branding and messaging, and integration with popular payment and marketing platforms.

Can affiliate software help me grow my business?
Yes, affiliate software can help you to grow your business by allowing you to tap into the marketing efforts of your affiliates. By incentivizing others to promote your products or services, you can expand your reach and drive more traffic and sales to your website.

Is affiliate software easy to use?
The ease of use of affiliate software can vary depending on the platform and the level of technical expertise required. However, many affiliate software solutions offer user-friendly interfaces and intuitive tools that make it easy to manage and track your affiliate program.