Advocacy Software

Advocacy Software

howtodetails 21 Min Read

Advocacy marketing software can assist you in identifying and engaging with an advocate from your loyal consumer base. It can also segment them, allowing you to tailor your strategy to each advocate.

The program will also act as a repository for all of the social and internet proof that is now available for usage by your company.

In a nonprofit, advocacy is a long-term process that involves representatives, politicians, the public, influencers, and stakeholders. These responsibilities are difficult to handle, but your nonprofit can operate successful advocacy campaigns with the correct tools. Advocacy software is one such instrument.

Nonprofits can use advocacy software to organize their advocacy efforts, measure the effects of their efforts, and take appropriate steps to enhance them. It has features like automatic emails, click-to-call capability, and advocacy networks that help users maintain and grow their organization.

Nonprofits can utilize the program to educate supporters and advocates about a subject, motivate their volunteer base to take action, and recruit new supporters. This guide will assist you in choosing the best advocacy software for your organization.

So, here’s some of the top Advocacy Software you can count on:

Socxo is a well-known Brand Advocacy platform that helps businesses create, manage, and measure social media advocacy. Socxo helps businesses find internal influencers and boost organic reach for their content marketing campaigns. Learn how to use social media influence through people networks to find, engage, and empower your best brand ambassadors amongst your workers, partners, and followers. Socxo’s monthly pricing starts at $179.00 per feature. A free version is available. A free trial is available with Socxo.

For marketing professionals, SocialHP offers enterprise-grade Employee Advocacy software. Our “never login” attitude eliminates the need for your personnel to learn new applications and regular training. Our 100% adoption and retention rates are because of locked calendars. On behalf of your entire team, create marketing-ready social media content. We believe that our 99.9% client renewal rate speaks for itself. No Free version of this software is available.

They’ve gathered the most up-to-date donor engagement and retention best practices to produce a simple, cloud-based donor management solution that aids NGOs in reducing donor attrition and increasing revenue. Using the most up-to-date technology and presenting them in a clean, modern interface. A free version of the software is available. Also, you can opt for a free trial to enjoy the premium. Plans start from 19$ per month.

Advocates’ CRM of choice. It enables you to manage your Clients and Projects directly from Microsoft Outlook. You can remain on top of things even when you’re on the go with our mobile and browser apps. Organize emails and meetings by projects automatically, use workflow to automate repetitive processes, measure your time, customize forms, and more. Monthly premium: $24 per user, per month. The premium for life is $369 per user plus a 15% annual support fee. There is also a no-cost option. There is a free trial available.  There is a free version.

Influitive is a consumer marketing platform with all the bells and whistles. To activate clients and put social proof at your fingertips, Influitive combines smart segmentation and engagement mechanics. The Influitive platform will give actual outcomes and measurable ROI, from video testimonials and third-party reviews to referrals and references. There is no option for a free trial. The software does not come with a free version.

A complete digital advocacy solution that can help you organize stakeholders and spread your message. Your activists are connected to their local, state, and federal legislators using best-in-class address matching, ensuring that your voice is heard by those in power. Supporters can be contacted via email, text, or push notification. Send out newsletters, surveys, and updates all year to keep your base informed and ready to respond when important legislation is introduced. There is no option for a free trial. The software does not come with a free version.

Salsa is marketing automation, fundraising, and donor management system designed specifically for nonprofits. To operate more efficiently and successfully, use Salsa Engage with Salsa CRM or link with your CRM. All Salesforce standard versions, as well as the Nonprofit Success Pack, are compatible with Salsa. Salsa is a nonprofit-only solution provider. Our clients lead the market in donor retention and acquisition, from start-up charities to mid-size nonprofits to worldwide organizations. They do not offer a free trial.

InviteReferrals is a user-friendly referral marketing platform that lets you develop advocacy programs like Refer a Friend, Tell a Friend, and Refer & Earn. Affiliate marketing and word-of-mouth marketing can help you increase your sales. – Advocacy Referral Program – Affiliate Program – Customer Loyalty Program. They offer a free trial.

StoryChief is an all-in-one content marketing solution for B2B marketing teams and content agencies, allowing you to concentrate on growing your brand through content marketing. To expand your audience and get more leads, centralize and distribute your articles and social media material.

StoryChief is your team’s entire content marketing solution, designed exclusively for B2B marketing teams and content agencies so you can focus on developing your business through content marketing. To expand your audience and get more leads, centralize and distribute your articles and social media material.

They offer a free trial.

PostBeyond is a social selling and employee advocacy tool that allows marketers to activate and engage employees to publish material on behalf of their company on social media. PostBeyond is used by over 100 customers across the world to improve brand visibility, attract quality leads, develop thought leadership, and build a successful employer brand. They do not offer a free trial nor any free version of the software is available.

Advocacy SoftwareBuyer’s Guide

What is Advocacy Marketing?

The process of harnessing customer-speak to power your new customer acquisition is known as advocacy marketing. Advocacy marketing necessitates first having satisfied customers, who then assist you in gaining market share.

Advocacy Marketing is the process of persuading your most ardent current consumers to promote and evangelize your brand and its products. Referral marketing is all about the positive peer-to-peer influence that your current customers can have on potential new consumers. Referral marketing operates at a personal level, whereas advocacy marketing works at a group level and is supposed to scale for the business. As you can see, these two types of marketing are inextricably linked and cannot be separated. Case studies and testimonials were formerly the mainstays of advocacy marketing. Order, vlogs, videos, and blogs all play a role in the new world.

How does one go about finding an advocate? Of course, one would have to inquire — inquire of a happy customer. It would assist a lot if promoting your brand is enjoyable rather than a chore.

You should ensure that you can make the advocacy visible where it makes sense – on your product, a website, your social media page, and so on – in addition to acquiring champions who are eager to support your cause.

Finally, it is critical to recognize and thank your supporters.

Advocacy marketing works because one gets to hear the message from different sources. The more people advocate for you, the newer potential customers are likely to trust the recommendation.

Another reason for advocacy marketing to work is the fact that when one is not a subject matter expert who can’t make a choice based on their own knowledge, one tends to seek out opinions.

What Is Advocacy Software?

Advocacy marketing software can assist you in identifying and engaging with an advocate from your loyal consumer base. It can also segment them, allowing you to tailor your strategy to each advocate.

The program will also act as a repository for all of the social and internet proof that is now available for usage by your company.

The product will also serve as a means of increasing customer involvement with your business. This kind of interaction, for example, can help your product become more customer-centric.

It will also assist in the management and direction of community-driven debates. (A good solution will support a variety of advocacy channels, including Facebook and blog articles, Advertising Agency Software.)

It will also aid in the creation, marketing, diffusion, and tracking of campaigns.

Some of the more complex tools include gamification to make advocacy a more enjoyable experience. Such software solutions also include reward fulfillment.

Customer-led advocacy or employee-led advocacy are the two most common software solutions.

Advocacy Software’s Common Features

Understanding all of the software features is the first step in choosing the proper advocacy software. You should choose a vendor that offers all of the capabilities your nonprofit needs based on your needs. Here’s a rundown of some key characteristics to look for in advocacy software:

  • Automated outreach

Allows you to distribute targeted communication about your numerous causes, initiatives, policies, events, and advocate contributions via automated emails, e-newsletters, social media, and other means.

  • Management of petitions

Manages the distribution of petitions, commitments, and emails via the internet. Follow the actions of the respondents and gather information about their responses.

  • Tools for social advocacy

Allows advocates to post to social media. You may use the program to connect your advocates’ social networks and have them schedule and publish content on social media directly from the dashboard.

  • Click-to-call

With a single click, volunteers/advocates can contact legislators via the internet. Supporters receive a dialogue script as well as a personalized voice greeting them with additional information. Advocacy calls are recorded and preserved, with the identity of the advocate, the legislators called, and the length of time spent on the phone.

  • Analyses of campaign activities

Aids in the tracking and scoring of advocates based on their actions during a campaign. You can also export campaign data to a Microsoft Excel spreadsheet and discuss the results with your team.

  • Campaign administration 

Aids in the planning, execution, and implementation of online advocacy efforts, whether customized or pre-built campaign templates are used. You can use gamification aspects to engage supporters and improve campaign performance.

  • Notifications and action alerts

Allows you to create and distribute an action alert to compel your advocates to take action.

  • Activist gatherings

Manages event registration gathers guest information and makes it easier to communicate with participants. Create a personalized event registration page with questionnaires to collect information from attendees.

What Type of Buyer Are You?

The next step in choosing advocacy software for your nonprofit is to determine which customer group you most closely resemble. You can shortlist the software that will work best for your nonprofit based on this categorization.

Buyers of advocacy software are divided into two groups:

  • Charitable organizations: You could be raising funds for religious, educational, public safety, or infrastructure causes. With its digital advocacy tools and event registration capability, advocacy software can help you raise awareness and plan fundraising events.
  • For-profit organizations: If your mission is to educate and inform people about working conditions and efficiency, you’ll need an advocacy solution that allows you to agitate and engage with people via automated emails, social platforms, and the web.

Potential Issues and Benefits

Nonprofits can benefit from advocacy software in a variety of ways. Let’s have a look at a few of the most important:

  • Increased productivity: Advocacy software increases the productivity of your advocates by allowing them to reach out to more individuals and achieve a higher return on investment through focused communication across several channels. They save time by automating instructional and informative emails for stakeholders, allowing them to devote more time to brainstorming and creativity.
  • Increased advocate retention: The software assists you in creating a referral and rewards program for your advocates. Provide them with bonuses and awards for their contributions, based on how they handle advocacy calls, to help them feel appreciated. This will also aid in their retention.

Despite these benefits, advocacy software may have some drawbacks, such as:

  • Downtime caused by software: Using software can make you reliant on the internet, which can stymie your lobbying efforts if the software or the internet goes down. Plan for delays in the overall campaign estimation to avoid consistently surpassing your budgets and forecasts.

Breach of personal information: Your advocacy data may contain a great deal of sensitive information. Invest in a vendor that offers necessary security standards like HIPAA and 56-bit DES encryption to avoid the possibility of unauthorized access.

Important Factors to Consider

You will be better equipped to make an informed purchase after you have a better grasp of the required features and benefits of advocacy software for NGOs. However, there are a few things to consider before making your ultimate decision:

  • Rather than complex solutions, opt for integrations: You may need to scale up your activities in the future, which will need the inclusion of new features. However, for the time being, just acquire the features that are absolutely necessary for your company. Avoid solutions with an excessive number of features because they will be a waste of money. Ensure, however, that the final solution includes add-on features and integrations for future growth.
  • Be wary of hidden costs: You should fully comprehend the expenditure required to improve a system and train your employees. It is advantageous if the vendor offers training and support. Some companies provide on-site training during the deployment process. However, make sure your budget allows for additional charges such as live customer service, training manuals, and customer support forums.

Trust software user reviews: When you’ve found the right mix of price and features, don’t forget to look into customer feedback on the vendors/software you’ve shortlisted. Look for reviews on the strengths and limitations of companies’ products and services in online forums and communities.


  • How to do Digital Advocacy?

Despite the fact that advocacy campaigns have existed for millennia, the current meaning of advocacy has evolved. Political advocacy nowadays refers to any coordinated effort to influence public perception of an issue, the policy-making process, or specific politicians. Both traditional and digital advocacy initiatives are included in this definition.

Advocacy groups operate in a very different way now than they did even a few years ago. People’s interactions with their representatives have changed as a result of digital apps, social media, and the development of mobile browsing. As a result, constituent participation in the legislative process has been reinvented, with people sending emails and social media remarks instead of letters.

The term “digital advocacy” refers to initiatives to use technology to mobilize constituents to participate in political advocacy. To put it another way, digital advocacy campaigns use advocacy software to communicate with their supporters, keep organized, and even streamline critical advocacy activities.

Of course, a digital advocacy campaign entails more than just software. Each advocacy campaign is unique, and it is formed by the goals, resources, and target audience of the organization.

  • What is online advocacy?

Online advocacy is a newish endeavor that focuses on using the Internet and its resources to advocate a particular subject, candidate, or group of candidates. This advocacy is expressed in a variety of ways, including dedicated Web sites, e-mail, video sites, blogs, and social networking sites. While it is rarely employed as a stand-alone approach, many candidates and organizations may see it as an important part of their overall strategy.

Time and money are crucial aspects of any campaign, and online activism provides an advantage in both circumstances. The majority of online activity may be carried out using existing infrastructure. If more is required, it can typically be supplied quickly and at a reasonable cost. Furthermore, with the touch of a button, the message can be sent to a large number of people at once.

  • What are Advocacy tools?
  • Lobbying, often known as direct communication, entails influencing decision-makers through direct, private communications. Lobbying, especially in the form of one-on-one sessions with decision-makers, maybe a strong and cost-effective advocacy technique.
  • Campaigning entails making a public statement on an issue in order to elicit a response from the general public, utilizing a range of strategies such as a chain e-mail or a letter.
  • Newspapers publish opinion pieces and letters to the editor.
  • celebrity endorsements, newsletters
  • Newspapers, journalists, and filmmakers have formed media alliances.
  • public events, web-based newsletters, and online debates
  • large-scale public relations campaigns